App Store Optimisation
Get your app found in the stores.
ASO for iOS and Android: keywords, listings, screenshots and ratings strategy.
- UK-registered company — Newcastle HQ
- Scope and deliverables agreed before work starts
- Direct access to specialists, not a ticket queue
Engagement at a glance
- Family
- SEO & Search Growth
- Delivery
- Global team, local accountability
- Model
- Scoped or ongoing
- Response
- Within one business day
Responsive specialist support
Real specialists reply — usually within one business day.
Tailored service delivery
Scoped around your systems and goals, never a template.
Secure working practices
Least-privilege access, named accounts, logged activity.
Transparent communication
Plain-English updates and honest reporting throughout.
What App Store Optimisation delivers
We make your business visible where buyers actually search — Google, maps, and increasingly AI answers. Technical foundations, content and authority, reported honestly every month.
ASO for iOS and Android: keywords, listings, screenshots and ratings strategy.
The main business outcome
Higher conversion
Better-performing journeys turn more visitors into enquiries.
Challenges we solve
Realistic problems we see every week — and what they cost when ignored.
The app doesn't appear in store search
Competitors outrank you for your own services.
Business impact: Ready-to-buy searchers call them first.
The listing doesn't convert views to installs
Traffic doesn't turn into enquiries.
Business impact: Rankings without revenue are a vanity metric.
Ratings and reviews are unmanaged
Previous SEO produced reports, not results.
Business impact: Budget spent with nothing to show for it.
The site has technical debt Google punishes
Speed, structure and indexing issues suppress every page.
Business impact: Even great content can't rank on broken foundations.
Nobody knows which keywords matter
Content is written on instinct, not evidence.
Business impact: Effort spent ranking for terms nobody searches.
What is included
Concrete deliverables you receive — not vague promises.
01
Store keyword research
Delivered as a defined part of your App Store Optimisation engagement.
Benefit: so nothing depends on memory or guesswork.
02
Listing optimisation
Delivered as a defined part of your App Store Optimisation engagement.
Benefit: so you can evidence the work to clients and auditors.
03
Screenshot and preview guidance
Delivered as a defined part of your App Store Optimisation engagement.
Benefit: so your team can run it confidently without us.
04
Ratings and review strategy
Delivered as a defined part of your App Store Optimisation engagement.
Benefit: so progress is visible and measurable.
05
Kickoff workshop and stakeholder alignment
Included as standard with App Store Optimisation.
Benefit: so you always know what happens next.
06
Written documentation and handover pack
Included as standard with App Store Optimisation.
Benefit: so nothing falls through the cracks.
07
Post-delivery review call
Included as standard with App Store Optimisation.
Benefit: so the value keeps compounding after launch.
Key service features
The capabilities behind the deliverables — and why each one matters.
Technical-first approach
Foundations fixed before content and links.
Why it matters: Everything built after actually counts.
Intent-mapped content
Keywords mapped to real buyer questions.
Why it matters: Traffic that arrives ready to act.
White-hat authority building
Real placements on real sites only.
Why it matters: Authority that survives algorithm updates.
Local search coverage
Map pack, citations and reviews managed.
Why it matters: Local buyers find you first.
AI search readiness
AEO and GEO for answer and generative engines.
Why it matters: Visibility in the channels growing fastest.
Honest monthly reporting
Rankings, traffic and enquiries — all three.
Why it matters: You see exactly what the investment returns.
Our delivery process
Clear, transparent and low-risk — you approve each stage before the next begins.
01
Discovery
We learn how your business runs and where App Store Optimisation fits. You talk; we listen and ask the questions that matter.
Output: A short discovery summary and agreed goals.
02
Assessment
We review your current setup, data and constraints in detail. Nothing is recommended before it is understood.
Output: A findings summary with risks and opportunities.
03
Strategy & Planning
We agree scope, deliverables, timeline and responsibilities in writing. You approve everything before work begins.
Output: A scoped plan with fixed deliverables.
04
Implementation
We build and configure in controlled stages, with regular updates. You see progress as it happens, not at the end.
Output: The working solution, reviewed with you.
05
Testing & Quality Assurance
We test against real scenarios before anything goes live. Issues are fixed in staging, not in front of your customers.
Output: Sign-off evidence and a go-live checklist.
06
Ongoing Support & Optimisation
We stay available for support, reviews and improvements. The service keeps getting better after launch.
Output: Regular reporting and continuous refinement.
Business benefits
The outcomes this service is bought for — not just the technical features.
Higher conversion
Better-performing journeys turn more visitors into enquiries.
More leads & pipeline
A measurable flow of qualified enquiries instead of feast-or-famine.
Faster, better decisions
Trusted, current information when leadership needs it.
Better customer experience
Faster, more reliable service that your customers can actually feel.
Greater business scalability
Systems and processes that grow with you instead of against you.
Reduced operational costs
Less waste, fewer emergencies and no paying for capacity or work you don't need.
Who this service is for
The organisations that get the most from this engagement.
App owners with low store visibility
Buyers search before they call anyone.
Outcome: Visibility at the exact moment of intent.
Businesses launching an app
Paid ads are the only working channel.
Outcome: An organic channel that compounds and reduces ad dependence.
Apps with traffic but poor install conversion
The market is competitive.
Outcome: A structured programme that builds authority steadily.
Service businesses
Every job starts with a search.
Outcome: A steady flow of inbound enquiries.
E-commerce brands
Product and category searches are the storefront.
Outcome: Rankings that translate directly into sales.
Tools, platforms & technologies
Only what's genuinely relevant to this service — no name-dropping.
SEO platforms
Content optimisation
Stack & capabilities
The platforms and technologies we build, secure and automate with — and what they let us deliver for you.
What we do with it
- Technical SEO audits
- Keyword & intent research
- Content strategy
- Link acquisition
- Local SEO (UK, US, UAE, KSA)
- Transparent monthly reporting
Research & audit
Analytics
Content optimisation
Technical
Security, privacy & compliance
We work within your site and analytics access — no risky tactics, no link schemes, nothing that endangers your domain.
Data protection
We handle data in line with UK GDPR principles — only the data needed for your engagement, for only as long as it's needed.
Access control
Named accounts, multi-factor authentication and least-privilege access for everyone who touches your systems.
Secure information handling
Encrypted connections and reputable, access-controlled platforms for anything we store or transfer.
Backup & recovery
Where backups are in scope, they are protected, scheduled and test-restored — with evidence.
Privacy
Your data is never sold, shared or used to train AI models. Confidentiality is the default, not an add-on.
Business continuity
Documented runbooks and escalation paths mean the service doesn't stop when one person is away.
We do not claim certifications or accreditations on your behalf. Where formal compliance is required, we prepare your controls and evidence for assessment by the appropriate body.
Why choose Aura
What working with us actually feels like, engagement after engagement.
Tailored solutions
Every App Store Optimisation engagement is scoped around your systems and goals — never a template.
Business-focused recommendations
We recommend what moves your numbers, not what pads our invoice.
Clear communication
Plain-English updates at every stage. You always know what's happening and why.
Flexible engagement
One-off project or ongoing partnership — scale up or down as you need.
End-to-end assistance
Strategy, implementation and handover from one accountable team.
Long-term support
We stay after launch with optimisation, reporting and a team that knows your setup.
Service packages
Three ways to engage — every package is scoped and priced in writing before work starts.
Essential
Small organisations needing core App Store Optimisation coverage without complexity.
- Store keyword research
- Listing optimisation
- Screenshot and preview guidance
- Email & WhatsApp support
- Kickoff workshop
- Monthly summary report
Main benefit: Core coverage at a contained, predictable cost.
Request Custom PricingGrowth
Growing businesses wanting optimisation and reporting on top of full coverage.
- Store keyword research
- Listing optimisation
- Screenshot and preview guidance
- Ratings and review strategy
- Priority support
- Monthly optimisation review
- Quarterly reporting call
Main benefit: The full service, continuously improved.
Request Custom PricingEnterprise
Organisations with complex requirements, multiple systems or custom workflows.
- Store keyword research
- Listing optimisation
- Screenshot and preview guidance
- Custom workflows & integrations
- Dedicated account lead
- Quarterly strategy review
- SLA-backed support options
Main benefit: A partner embedded in your operations.
Request Custom PricingExample scenario
Illustrative example — not a client case study
Business situation
A regional services company invisible on Google that relies on seo & search growth every day.
Main challenge
The app doesn't appear in store search
Recommended solution
App Store Optimisation — including store keyword research and listing optimisation.
Implementation approach
Delivered through our six-step process — discovery to ongoing support — with scope, deliverables and responsibilities agreed in writing before work starts.
Expected outcome
Better-performing journeys turn more visitors into enquiries.
Apple App Store and Google Play.
Typically four to eight weeks for visibility changes.
Discovery typically starts within one business week of your enquiry. The full timeline depends on scope, which we agree in writing before work begins.
Mainly access to the relevant people and systems, plus timely feedback at review points. We keep the asks small and scheduled.
In most cases, yes. We assess your current setup during discovery and flag anything that needs to change before we start.
Every engagement includes a post-delivery review. Ongoing support, optimisation and reporting are available as part of the Growth and Enterprise packages.
Named accounts, least-privilege access and logged activity as standard. Your data is never shared or used for anything outside your engagement.
By scope, complexity and support level — never by guesswork. Request custom pricing and we'll send a written, itemised quotation.
Related services
Other engagements that pair naturally with this one.
Ready when you are
Get App Store Optimisation working for your business
Book a free consultation and we'll scope the engagement honestly — or request a quote and receive a written, itemised price. No obligation, no pressure.
UK-registered company. Scope, deliverables and pricing always agreed in writing before work starts.