Lead Generation Service
A predictable flow of qualified enquiries.
Full-funnel lead generation: ads, landing pages, funnels and CRM-tracked follow-up.
- UK-registered company — Newcastle HQ
- Scope and deliverables agreed before work starts
- Direct access to specialists, not a ticket queue
Engagement at a glance
- Family
- Digital Marketing
- Delivery
- Global team, local accountability
- Model
- Scoped or ongoing
- Response
- Within one business day
Responsive specialist support
Real specialists reply — usually within one business day.
Tailored service delivery
Scoped around your systems and goals, never a template.
Secure working practices
Least-privilege access, named accounts, logged activity.
Transparent communication
Plain-English updates and honest reporting throughout.
What Lead Generation Service delivers
We plan, run and optimise paid and social campaigns that are judged on revenue, not impressions. Full-funnel work — ads, landing pages, tracking and follow-up — with every lead accounted for.
Full-funnel lead generation: ads, landing pages, funnels and CRM-tracked follow-up.
The main business outcome
More leads & pipeline
A measurable flow of qualified enquiries instead of feast-or-famine.
Challenges we solve
Realistic problems we see every week — and what they cost when ignored.
Enquiries are feast or famine
Ads spend money without measurable return.
Business impact: Budget burns while the business case for marketing collapses.
There's no funnel at all
Leads aren't tracked to source.
Business impact: You can't tell what to scale and what to kill.
Leads arrive but are never tracked or followed up
Campaigns run untouched for months.
Business impact: Performance decays while costs stay the same.
Creative is stale and ignored
The same ads run until audiences tune out.
Business impact: Rising costs for falling results.
Enquiries are feast or famine
No funnel means no predictability.
Business impact: Hiring and planning happen in the dark.
What is included
Concrete deliverables you receive — not vague promises.
01
Funnel strategy
Delivered as a defined part of your Lead Generation Service engagement.
Benefit: so nothing depends on memory or guesswork.
02
Campaign execution
Delivered as a defined part of your Lead Generation Service engagement.
Benefit: so you can evidence the work to clients and auditors.
03
Landing pages and forms
Delivered as a defined part of your Lead Generation Service engagement.
Benefit: so your team can run it confidently without us.
04
CRM integration with lead-quality reporting
Delivered as a defined part of your Lead Generation Service engagement.
Benefit: so progress is visible and measurable.
05
Kickoff workshop and stakeholder alignment
Included as standard with Lead Generation Service.
Benefit: so you always know what happens next.
06
Written documentation and handover pack
Included as standard with Lead Generation Service.
Benefit: so nothing falls through the cracks.
07
Post-delivery review call
Included as standard with Lead Generation Service.
Benefit: so the value keeps compounding after launch.
Key service features
The capabilities behind the deliverables — and why each one matters.
Full-funnel strategy
Ads, landing pages and follow-up designed together.
Why it matters: Clicks become customers, not just costs.
Proper conversion tracking
Every lead and sale tracked to its source.
Why it matters: Budget flows to what provably works.
Continuous testing
Creative and audiences tested every week.
Why it matters: Performance improves instead of decaying.
CRM-integrated leads
Enquiries flow into your pipeline automatically.
Why it matters: No lead is lost between ad and salesperson.
Revenue-focused reporting
ROAS and lead quality, not vanity metrics.
Why it matters: Decisions marketing can defend to the board.
In-house creative
Ad design and copy from our studio.
Why it matters: Fast creative without another agency.
Our delivery process
Clear, transparent and low-risk — you approve each stage before the next begins.
01
Discovery
We learn how your business runs and where Lead Generation Service fits. You talk; we listen and ask the questions that matter.
Output: A short discovery summary and agreed goals.
02
Assessment
We review your current setup, data and constraints in detail. Nothing is recommended before it is understood.
Output: A findings summary with risks and opportunities.
03
Strategy & Planning
We agree scope, deliverables, timeline and responsibilities in writing. You approve everything before work begins.
Output: A scoped plan with fixed deliverables.
04
Implementation
We build and configure in controlled stages, with regular updates. You see progress as it happens, not at the end.
Output: The working solution, reviewed with you.
05
Testing & Quality Assurance
We test against real scenarios before anything goes live. Issues are fixed in staging, not in front of your customers.
Output: Sign-off evidence and a go-live checklist.
06
Ongoing Support & Optimisation
We stay available for support, reviews and improvements. The service keeps getting better after launch.
Output: Regular reporting and continuous refinement.
Business benefits
The outcomes this service is bought for — not just the technical features.
More leads & pipeline
A measurable flow of qualified enquiries instead of feast-or-famine.
Higher conversion
Better-performing journeys turn more visitors into enquiries.
Reduced operational costs
Less waste, fewer emergencies and no paying for capacity or work you don't need.
Faster, better decisions
Trusted, current information when leadership needs it.
Better customer experience
Faster, more reliable service that your customers can actually feel.
Greater business scalability
Systems and processes that grow with you instead of against you.
Who this service is for
The organisations that get the most from this engagement.
B2B and service businesses
Growth depends on a predictable lead flow.
Outcome: Campaigns measured in pipeline and revenue.
Companies needing a steadier pipeline
Ad spend exists but results are unclear.
Outcome: Tracking and reporting that prove what works.
Teams without in-house marketing
There's no in-house marketing team.
Outcome: A full marketing function on tap.
E-commerce businesses
Paid traffic is the primary growth lever.
Outcome: ROAS-managed campaigns that scale profitably.
B2B and service companies
Long sales cycles need nurture, not just clicks.
Outcome: Funnels that warm buyers until they're ready.
Tools, platforms & technologies
Only what's genuinely relevant to this service — no name-dropping.
Advertising platforms
CRM & automation
Analytics
Stack & capabilities
The platforms and technologies we build, secure and automate with — and what they let us deliver for you.
What we do with it
- Paid search & social
- Funnel strategy
- Email automation
- Conversion rate optimisation
- Attribution & reporting
- Retargeting campaigns
Ad platforms
Analytics & tracking
Email & CRM
Social & creative
Security, privacy & compliance
Campaign data stays in your ad accounts and CRM — you own the audiences, the data and the history.
Data protection
We handle data in line with UK GDPR principles — only the data needed for your engagement, for only as long as it's needed.
Access control
Named accounts, multi-factor authentication and least-privilege access for everyone who touches your systems.
Secure information handling
Encrypted connections and reputable, access-controlled platforms for anything we store or transfer.
Backup & recovery
Where backups are in scope, they are protected, scheduled and test-restored — with evidence.
Privacy
Your data is never sold, shared or used to train AI models. Confidentiality is the default, not an add-on.
Business continuity
Documented runbooks and escalation paths mean the service doesn't stop when one person is away.
We do not claim certifications or accreditations on your behalf. Where formal compliance is required, we prepare your controls and evidence for assessment by the appropriate body.
Why choose Aura
What working with us actually feels like, engagement after engagement.
Tailored solutions
Every Lead Generation Service engagement is scoped around your systems and goals — never a template.
Business-focused recommendations
We recommend what moves your numbers, not what pads our invoice.
Clear communication
Plain-English updates at every stage. You always know what's happening and why.
Flexible engagement
One-off project or ongoing partnership — scale up or down as you need.
End-to-end assistance
Strategy, implementation and handover from one accountable team.
Long-term support
We stay after launch with optimisation, reporting and a team that knows your setup.
Service packages
Three ways to engage — every package is scoped and priced in writing before work starts.
Essential
Small organisations needing core Lead Generation Service coverage without complexity.
- Funnel strategy
- Campaign execution
- Landing pages and forms
- Email & WhatsApp support
- Kickoff workshop
- Monthly summary report
Main benefit: Core coverage at a contained, predictable cost.
Request Custom PricingGrowth
Growing businesses wanting optimisation and reporting on top of full coverage.
- Funnel strategy
- Campaign execution
- Landing pages and forms
- CRM integration with lead-quality reporting
- Priority support
- Monthly optimisation review
- Quarterly reporting call
Main benefit: The full service, continuously improved.
Request Custom PricingEnterprise
Organisations with complex requirements, multiple systems or custom workflows.
- Funnel strategy
- Campaign execution
- Landing pages and forms
- Custom workflows & integrations
- Dedicated account lead
- Quarterly strategy review
- SLA-backed support options
Main benefit: A partner embedded in your operations.
Request Custom PricingExample scenario
Illustrative example — not a client case study
Business situation
A e-commerce brand spending on ads without clear return that relies on digital marketing every day.
Main challenge
Enquiries are feast or famine
Recommended solution
Lead Generation Service — including funnel strategy and campaign execution.
Implementation approach
Delivered through our six-step process — discovery to ongoing support — with scope, deliverables and responsibilities agreed in writing before work starts.
Expected outcome
A measurable flow of qualified enquiries instead of feast-or-famine.
Every lead is tracked to source and quality is reported — not just volume.
Meta, Google and LinkedIn, chosen by where your buyers are.
Discovery typically starts within one business week of your enquiry. The full timeline depends on scope, which we agree in writing before work begins.
Mainly access to the relevant people and systems, plus timely feedback at review points. We keep the asks small and scheduled.
In most cases, yes. We assess your current setup during discovery and flag anything that needs to change before we start.
Every engagement includes a post-delivery review. Ongoing support, optimisation and reporting are available as part of the Growth and Enterprise packages.
Named accounts, least-privilege access and logged activity as standard. Your data is never shared or used for anything outside your engagement.
By scope, complexity and support level — never by guesswork. Request custom pricing and we'll send a written, itemised quotation.
Related services
Other engagements that pair naturally with this one.
Ready when you are
Get Lead Generation Service working for your business
Book a free consultation and we'll scope the engagement honestly — or request a quote and receive a written, itemised price. No obligation, no pressure.
UK-registered company. Scope, deliverables and pricing always agreed in writing before work starts.